Bixteth Partners assist meat alternatives innovator Jack and Bry with their recent £1.25m fundraising

Bixteth Partners assist meat alternatives innovator Jack and Bry with their recent £1.25m fundraising

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Bixteth Partners are delighted to have assisted Jack & Bry with their recent fundraising of £1.25m as demand for meat alternatives soars.

Jack & Bry, the producer of “the tastiest, meatiest, meat-free meats made from jackfruit” has secured £1.25m in seed funding. The investment comes as the company is going through a time of rapid growth and follows the appointment of former Quorn Chairman, Clive Sharpe, and Singha Europe MD, David Flower, to the management team. As the jackfruit pioneer targets more big-name customer acquisitions the funding will go a long way in supporting product innovation.

As many as 40 per cent of UK consumers are either actively reducing their intake or not eating meat altogether. Considering the growing consumer demand, online retailers and suppliers now stock a growing range of plant-based meat alternative products.

Reflecting on the booming market, Bryony Tinn-Disbury, founder of Jack & Bry, said: “We know consumers are seeking out meat alternatives in ever greater numbers, but they are also seeking higher quality in the plant-based foods they buy. Key to that is authentic recreation of taste and texture, and we’re proud to have developed a full retail range of branded jackfruit products to mimic all the meats to satisfy that demand.”

Jack & Bry has already created a range of innovative jackfruit meat alternatives. This includes burgers, mince, sausages, and its first product, its famous pepperoni pizza ingredient, since the company was founded in 2019. Neat Burger, a plant-based restaurant chain which is backed by Formula One world champion Lewis Hamilton, has recently added Jack & Bry’s most recent innovation, the UK’s first plant-based fast food fish burger – Fillet-no-Fish. The company already supplies 138 Zizzi sites, 450 Papa John’s outlets in the UK and Netherlands, and 300 Sainsbury’s stores. if you want to try their products they are available direct to home from their website www.jackandbry.com or from their new launch with www.thevegankindsupermarket.com